Published on June 20th, 2014 | by Paddleworld
Always at the top of technology, Jackson Kayak has created a tool to make it easier for consumer to decide the type and and model kayak that’s best for their needs.The choice of kayaks can be daunting, especially for newcomers to the sport so Jackson Kayak, the leader in family-friendly kayak design, manufacturing and sales has created an amazing tool called simply called the Kayak Finder.
The Kayak Finder is a robust data-mining tool that considers four parameters the buyer self-selects to determine which boats to recommend for purchase. Jackson said the tool will be updated each time new models hit the marketplace.
“The Kayak Finder doesn’t take the place of knowledgeable retail floor staff but it does help the consumer feel better informed before they start demo-ing and shopping,” said Jackson Kayak founder and president Eric Jackson. “It takes the intimidation factor out of shopping for kayaks when there are so many from which to choose.”
The Kayak Finder can be found live online to the left of the boat lineup on the Jackson Kayak “Products” tab